[client]Amnesia Razorfish[/client]
[company]Australia Post[/company]
[work]Design and animate a series of banners[/work]
[description]I scamped, designed and animated several banner concepts for Australia Post’s new Zing campaign. It was crucial that the “Zing” ball was featured and animated in various ways to aid the messaging.[/description]

[client]Amnesia Razorfish[/client]
[company]Blackberry[/company]
[work]Design and animate a series of banners[/work]
[description]I scamped, designed and animated several banner concepts for Blackberry. The banner has been built as rich media with expandable tabs holding extra information. The animation packs in as much content as the file size allows with masked image transitions between screens.[/description]

[client]Amnesia Razorfish[/client]
[company]Foxtel[/company]
[work]Design and animate a series of banners[/work]
[description]I scamped, designed and animated several banner concepts for Foxtel. The animation style is simple with a clear call to action end frame.[/description]

[client]Loud[/client]
[company]Loud website[/company]
[work]Website[/work]
[description]My brief was to design Loud’s new company website. As an advertising agency you need a strong website to promote yourself so I needed to make the design very visual. Loud have thrown out their previous branding and hadn’t established a new one yet, so with some newly selected fonts I’d designed them a new web identity. I’ve used new design techniques for this site with large graphics, textured backgrounds, and a strong yet simple colour palette letting the images sell the work without over-designing the site. [/description]

[client]Loud[/client]
[company]Sydney Olympic Park[/company]
[work]iPhone app[/work]
[description]This app was designed off the back of a pitch for the work and was done with no initial IA or content. I concepted the IA and designed as I went all with dummy data. The app provides users with interactive walking trails around Sydney Olympic Park, as well as places of interest nearby, events and travel to and from the Park.[/description]

[client]Loud[/client]
[company]Cancer Council[/company]
[work]Website[/work]
[description]Concepted a new Cancer Resource website for Cancer Council. The site has been designed with accessibility in mind, and has adhered to CCNSW’s guidelines. The design is simple yet obvious using a few strong brand colours to give importance.[/description]

[client]Fairfax[/client]
[company]Sydney Morning Herald/The Age[/company]
[work]iPad app[/work]
[description]After working on a variety of Fairfax mobile apps, I was asked to head up the design for the first ever bespoke iPad app for Fairfax’s Masthead papers, The Sydney Morning Herald and The Age. The app is very clean, intuitive, and very original in its design from the competitors. I worked very closely with the IA on this project and managed the developers to ensure that the designs were translating correctly. The reviews on the app store have been excellent and the App has won the AIMIA best News media or reference category for 2011. AIMIA. Website. iTunes.[/description]

[client]Fairfax[/client]
[company]Domain[/company]
[work]Mobile phone app[/work]
[description]The last Windows app was Domain which has had excellent reviews in the Windows marketplace for its clean design and usability.[/description]

[client]Fairfax[/client]
[company]Drive[/company]
[work]Mobile phone app[/work]
[description]Following the MyCareer app I worked on the Drive app, with the same design challenges below. The app is a new and fresh identity for the brand.[/description]

[client]Fairfax[/client]
[company]MyCareer[/company]
[work]Mobile phone app[/work]
[description]The next group of apps I did were for the newly released Windows Phone 7, again starting with MyCareer. Trying to keep the designs on brand whilst maintaining the native style of the Windows platform was interesting due to the new Panorama view layout of the screens. Since the phone was new there weren’t many apps to take design cues from which proved to be a challenging creative job.[/description]